FMCG
Unilever
Sunlight · Geisha · Royco · Axe · Pepsodent · Vaseline · Even & Lovely
Seven brands. Seven identities. One team, built for growth.
The Challenge
Unilever's brands were strong on shelf and quiet online. Each one had its own identity to protect, but nobody was tying the work together: campaigns went out on separate timelines, influencer picks were one-off decisions, and the audience never got a reason to keep watching.
What We Did
Built tailored monthly content calendars for each of the seven brands
Creating operational structure where there was inconsistency.
Developed distinct creative direction per category
Household care, personal care, and grooming, keeping each brand's identity intact across the portfolio.
Moved the content mix toward short-form video
Built for how each platform actually performs, not the same clip repurposed everywhere.
Structured a scalable influencer programme
Executing 100+ creator campaigns with performance tracking and real distribution metrics.
Results
Gallery
Ready to drive demand?