All work
Beauty
Lintons Beauty World
MAC · Shea Moisture · Note Cosmetics · Black Opal Kenya
Global beauty brands, underperforming locally. We made them commercially relevant.
The Challenge
Lintons was stocking strong global brands but local content wasn't driving purchase. Paid media was optimized for reach, not conversion. E-commerce was a massively underused revenue channel. The gap between brand awareness and transaction was wide.
What We Did
01
Rebuilt paid media from reach-focused to conversion-focused
Optimizing for purchase intent at every funnel stage.
02
Engineered demand through tutorial content and product storytelling
Connected global brand equity to local occasion and aspiration.
03
Managed DMs as a direct, high-intent sales channel
Turning social conversation into committed revenue.
04
Unlocked e-commerce as a primary revenue stream
With dedicated launch campaigns and product sequencing.
Results
+80%Organic reach lift
5×Campaign sales
+25%E-commerce revenue growth
+35%Cost efficiency gain
Ready to drive demand?