F&B
The Food Library Group
INTI · Meso · Bambino · Botanica × Mercado · Slate · Mercado
Six restaurant concepts with genuine quality and no commercial story. We fixed that.
The Challenge
The Food Library Group was running six distinct restaurant concepts — each with real quality behind it — but marketing them on offers and discounts rather than desire. Their content was active but not persuasive. Events went underpromoted. There was no demand engine, only noise.
What We Did
Killed weak promotional offers and replaced them with demand-led concepts
Including Unlimited Sushi — framed as a must-have experience, not a discount.
Developed localized cocktail and menu storytelling
Tailored to Nairobi tastes and occasions, giving each venue a distinct voice.
Built a teaser-to-booking sequence
Engineered urgency and sell-out conditions before each event launched.
Created distinct creative direction per venue
Preventing brand blur across the six-concept portfolio.
Results
Ready to drive demand?